E-Commerce marketing strategies in industry 4.0
نویسندگان
چکیده
منابع مشابه
E-commerce marketing strategies: an integrated framework and case analysis
Demonstrates the usefulness of the traditional marketing model in developing e-commerce marketing strategies. Discusses four e-commerce frameworks and integrates them with the traditional marketing model (product, price, promotion, and distribution) to develop a complete framework. Discusses how the e-commerce strategies could be applied to a real company using the integrated
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ژورنال
عنوان ژورنال: International Journal of Business Ecosystem & Strategy (2687-2293)
سال: 2020
ISSN: 2687-2293
DOI: 10.36096/ijbes.v2i1.165